1937 Mothers' Day

Australia - Brown years: 1923-1939.
1937 Mothers' Day Greetings: AB-GM-37.

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Special aspects

General characteristics:

Heading and notes:	Form number T.G. 42F. Envelope has number T.G. 65F (opaque). Heading was MOTHERS' DAY GREETING TELEGRAM.
Message area:	5 lines.
Reverse side:	Blank.
Colours (text & form):	Black on cream.
Size of form overall:	193 × 222 mm.

Distinctive characteristics of this form:

the design featured a light blue curtain behind a bowl of flowers;
the forms had the code T.G. 42F. as for the previous Mothers' Day form;
the delivery envelope had the code T.G. 65F (opaque) or T.G.65 M;
the main distinctions between the items are:
GMF37: the delivery form - only printed in one format;
GME37A: the opaque delivery envelope;
GME37B: the window delivery envelope.

The second design for Mothers' Day ornamental greetings telegrams was released in April 1937 and it was issued again during the month before Mothers' Day in 1937. It featured a bowl of flowers in the top left corner.
The number of Mothers' Day forms issued rose from 37,000 in 1937 to 47,833 in 1938.

AB-GMF-37.

Unused delivery form although taken from a specimen booklet as shown by the number "358" in the lower left corner.

Characteristics:

dramatic blue band around two sides of the form.

AB-GME-37A.

Opaque delivery envelope used at Geelong West
(7 May 1938).

Characteristics:

dramatic blue band around two sides of the form repeated on the opaque delivery envelope.

AB-GME-37A.

Opaque delivery envelope with advertising/Specimen number 358 matching the above form.

AB-GME-37A.

Opaque delivery envelope with SPECIMEN handstamp.

AB-GME-37B.

Unused window envelope.

Has Form number T.G. 65M.

This item is very rare.

Details of use and rarity.

Form sub-number	Schedule number	Earliest recorded date	Rarity rating
GMF-37	None.		NC
GME-37A	None.	7 May 1938 at Geelong West, Vic.	RR (used)
GME-37B	None.		RRR